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  • Art Direction for Nitroglycerin Several concepts for a nitroglycerin product. The most important strategic point was that the drug was quick.     2012 Advertising, Art Direction
  • Art Direction for Pain I have art directed on many pain products including the launches of Vioxx, Excedrin Migraine and Ultracet as well as the ongoing accounts for Celebrex and Ultram.

    The main challenge for Ultracet, which was for mild to moderately severe pain, was to convince physicians and their patients that they would still function in their day-to-day lives while taking the product. My solution was to show various patients in their activities of work and play. We had a lot of fun with direct mail and sales pieces which were cut in half to show the people in various outfits and functions in their lives. The board game was part of a sales rep training and taught them about various "states" of pain.
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    The second ad was for the launch of Ultram SR, the next generation of
    Ultram after Ultracet. It was an extended form of the product which evoked the imagery of the "long-legged" man.         2012 Art Direction
  • Art Direction for Ophthalmology A series of concepts for a drug which treats pinkeye. The client, Fera Pharmaceuticals, chose the pink-eyed tree frog for their campaign.     2012 Advertising, Art Direction
  • Art Direction for Sweeteners One of the largest sweetener manufacturers expanded their line. While they were well known for their original product, customers and consumers were not aware that they offered a full line. Their key challenge was that 3 of the products are artificial, one of the sweeteners is "all natural". They wanted to present the line as a cohesive offering to restaurants.
    I designed a series of concepts for the sweeteners that were colorful and memorable. I tried to play on the beauty of the new colors in the line as well as to indicate that they now had a full range for discerning consumers.         2012 Art Direction
  • Art Direction for Fera Corporate Art direction of concepts for the corporate campaign for Fera Pharmaceuticals, a specialty pharmaceutical company. Concepts were designed to be used in cross-channel communications. See www.ferapharma.com for evolution of the campaign.


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    "Meg Levine is a pleasure to work with. Her creative thinking is always on target and her execution is flawless. "
    VP Marketing,
    Fera Pharmaceuticals         2012 Advertising, Design
  • Art Direction for Pregnancy Support A series of concepts for an anti-nausea medication for pregnancy.     2012 Art Direction
  • Art Direction for Wheat Bran A campaign and branding which encouraged physicians to recommend their patients eat wh"eat" bran to prevent colon cancer. This branding was used on consumer packing as well as in professional advertising materials. The journal ad was printed in The New York Times and the campaign won numerous advertising awards.     2012 Advertising, Branding
  • Art Direction of Concepts I have worked on concepts for almost every therapeutic healthcare category from Rx pain products: Vioxx, Celebrex, Exedrin, Ultracet, Ultram SR to cold and allergy for Benadryl to toothpaste for Colgate. Key areas have included women's healthcare, cardiovascular, oncology, nutrition, osteoporosis, devices and opthomology. My most recent concept assignments have been for pinkeye, h.pylori, nutrition and opthalmic bacitracin.     2012 Art Direction
  • Branding for National Pain Branding and marketing materials for the National Pain Institute, a large multi-office pain management practice in Florida. Branding was used in corporate identity materials, sales promotion as well as architectural signage..     Advertising, Art Direction, Branding
  • Branding for Urban Plié Urban Plié is a dance program for NYC kids from elementary school through high school age, boys and girls. I designed their branding to be hip, fun, appeal to boys and girls and reflect the colorful energy of the program. It is used on corporate identity materials, marketing tools and on their website.     2012 Branding, Icon Design, Web Design
  • Branding for Edgemont Pharma This logo and corporate identity materials were designed for a new specialty pharmaceuticals company. The logo is used on packaging, interactive and all product and corporate promotion.     2012 Branding, Graphic Design, Icon Design
  • Branding for Imanima Logo and corporate advertising materials designed for Imanima, a sustainable furniture manufacturer in Colorado. The logo was published in LogoLounge Master Library Volume 2: 3000 Animal and Mythology Logos.    
  • Branding and Art Direction for J&J This icon was developed as a needlestick safety campaign for JJMI. Needlestick injury is a risk when working with patients. This company manufactures retractable needles which lessen the risk of injury.The icon was used on packaging and marketing materials. The     2012 Art Direction, Branding, Icon Design
  • Branding for Epilepsy This logo was part of a large exploration for the newest product in this blockbuster line of epilepsy products. The client is the largest manufacturer of epilepsy products. I coined the term "KXR" which came out my design process. This helped to differentiate the product from the original brand. The color portion of this branding project was fascinating. While we retained the red from the original product, I chose purple as a way to distinguish the new brand. I presented these designs on behalf of the agency to the client.     2012 Branding, Graphic Design
  • Website Design Website clients have included pharma companies, travel marketers, educators, creative directors and other consultants, authors, therapists, musicians and coaches. Many of my interactive projects begin with corporate branding design. Often the campaigns are cross-channel. I design marketing and corporate pieces for clients as well as online advertising. The websites here are a sample of the many I have worked on.     2012 Branding, Interaction Design
  • Interactive for Corporate Pharma This website was designed as part of the Fera Pharmaceuticals corporate campaign where the main image was the baby in the leaf. Fera's logo has a leaf in the Rx. They manufactures opthalmic products, one of which is used in many newborns in the US, thus the relevance of the baby in the leaf image. The website was announced through an email campaign which is also shown here.     2012 Art Direction, Interaction Design, Web Design
  • Interactive for Special Events This website and video were part of the redesign of a NY based events planning company. The client launched this business to provide event planning template packages and consulting online. The first component of the new business was creating a new brand identity. The new look and site were effective and they merged their other event planning division into Special Event Partners. I designed corporate identity, exhibit, video and mailers for them as well.     2012 Art Direction, Interaction Design, Web Design
  • Interactive for Travel This website was designed for Innovative Travel Marketing, a firm that does barter in the travel industry. The challenge for the client was to create a site which looked corporate but also highlighted the many resorts that they do barter with.     2012 Interaction Design, Web Design
  • E-news for Queens Chamber The Queens Chamber of Commerce sends an email newsletter to over 5,000 members weekly. They also send community news announcements. Prior to the design of this newsletter, the emails contained various flyers for different events. I worked with the Chamber to streamline the newsletter format so that events were easily advertised, and several employees can update the announcements while maintaining consistent branding. The newsletter design has been so successful the Chamber asked me to create additional banners shown at the bottom which target specific groups in the organization. While each unique, they complement each other as a branded series.     2012 Art Direction, Graphic Design
  • Rebranding an Executive Coach Executive Coach Bill Belknap hired me to rebrand his business. This included redesigning his corporate identity, exisitng website, and email communications. Bill sends several emails to his executive clients a week. I designed new branding for him. We also took new corporate photos, which were more in keeping with his personality and image. Bill now writes a blog which is on his Wordpress website and also sends html newsletters several times a week. The response has been really positive to these new materials.     2013 Branding, Graphic Design, Web Design
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I'm a creative, strategic Art Director and Designer experienced in print, interactive and branding.
I've worked in both the healthcare and consumer arenas and with some of
the largest, most respected agencies and clients in the world—as well as with many successful start-ups.
I'm ready to put my experience, logic and creativity to work for you.

Additional pharmaceutical interactive, print and branding available upon request.
©Meg Levine 2013