Fera Pharmaceuticals Corporate Campaign   
Fera, a new company, wanted to develop a corporate campaign which would position them as a bold new choice in specialty pharmaceuticals. The campaign was designed to work across different media channels. Some of the concepts focus on vision, as Fera specializes in opthomologic products. Their existing icon had a leaf in the "R" which was also used on some of the concepts. The winning concept, the baby in the leaf, was used on their website, in exhibits, journal ads and other promotion.
This was the winning concept which was simplified to become the newborn baby in the leaf. Fera manufactures a product which is used in the eyes of half of the newborn babies in the US, They chose this concept because combines the benefits of one of their strongest products with their branding element of the leaf.

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